Commercial Break

In advertising we stumble through many commercials...Some great some ok and some where we just turn the channel because we don't even have a clue what they are trying to sell. The other day I stumbled across this commercial for Toyota called "Swagger Wagon." I think it's clever but at the same time it plays on that dreaded "My mom/dad is trying to be cool" feeling. All in all Toyota is clearly trying to do something to bring themselves back to the attention of the consumer. (Can you blame them?) During a time when the the economy is still fighting its way back to normal, you can always win people over with a good laugh.

Let me know what you think..

Swagger Wagon from toyota sienna on Vimeo.