27 January 2011
I have always been a fan of the Google landing page and how they always find different ways to write out or create the word "Google". Check out the Sesame Street theme in honor of their anniversary last year. Enjoy!
25 January 2011
23 January 2011
22 January 2011
20 January 2011
Red Tie Society Logo Process
13 January 2011
09 January 2011
The Battle of the Insurance Companies
Lately it seems that Insurance Company commercials have been all I see. From Progressive Insurance bubbly "Flo" to All State Insurances sarcastic story telling in the commercials "Mayhem is..." Clearly the serious approach to sell insurance through commercials is over (at least for now). In my opinion the Martin Agency helped inspire this new trend of light hearted humor through their many GEICO Commercials from "Cave Man" to "Pot Hole". So through all the laughs and the choices do we really note the importance of the product in hand? I believe so in some cases but it's starting to be a fine line. Let me know what you think.
01 January 2011
The Importance of a Logo
Reasons why it’s not a good idea to put off a professionally designed logo:
- Your business will appear unstable: Starting with one look then switching a few months later to a different logo and then perhaps a year later doing it again creates confusion for clients. Is it the same business? Did the store change owners? It can also give the appearance of a business that can’t make up its mind.
- Your business will look amateurish: Using materials that are not professionally designed makes your business look unprofessional and might indicate that you cannot perform to or meet the standards required. Read more on Branding a Startup.
- You will look unpolished: Not having a professional "look and feel" can make it appear as though your business does not matter to you. Customers may get the impression that you do not care about the way your business presents itself, which might indicate that you would not care about the quality of your work or the way that your work reflects upon their business.
- You will look unfocused: Unprofessional, uncoordinated marketing materials can make your business look jumbled or confused. If you have a business card with one look and feel and a website with another, it can cause an identity crisis for a small business. Too many different designs might cause potential clients to think they are looking at two different businesses. It’s best to tie everything together from the start.
Subscribe to:
Posts (Atom)